Originating in Sweden, a leading industrial nation in Scandinavia, <GOLDEN CONCEPT> debuted. Since releasing luxury Apple Watch cases in 2015, the company’s new products, distinguished by advanced design and technology, set them apart from others. They now combine rarity, luxury, and convenience more than ever before.

World limited edition of 99 pieces Bring the brilliance of diamonds to your wrist

Apple Watch Case / RSTIII49 Amber Rose ¥495,000 (incl. tax)

Introducing the RSTIII49 Series, limited to only 99 pieces worldwide. Precisely cut Moissanite, boasting brightness approximately 2.5 times that of diamonds, enhances its brilliance. Over 400 Moissanites are intricately set into the bezel. The case itself features a complex design and a thickness of 16 millimeters, yet its patented ‘Hatch Bezel’ allows for easy one-touch attachment and removal, making it highly practical for maintenance and when changing styles.

The ‘leeway’ to change your outfit for any occasion

ROL45 – Leather MD　¥341,000 (incl. tax)

From the case design to the placement of Moissanite, the ROL45 – Leather MD can be considered a pinnacle of craftsmanship achieved by Golden Concept artisans.

ROL45 – Leather MD　¥341,000 (incl. tax)

While incorporating the same Moissanite as the RSTIII49 series, the ROL45 – Leather MD exudes a calm atmosphere with its leather band and silver accents. This style strikes a perfect balance even in formal settings, where the jewels peeking from the cuff complement a suit elegantly. Recommended for scenes where wearing only an Apple Watch might seem too casual, it aims to offer a more sophisticated appearance.

RSTIII45 – Oyama Steel　￥209,000(incl. tax)

For those seeking a more chic look, the RSTIII45 – Oyama Steel would be ideal. It subtly asserts itself yet transforms distinctly with a change of belt, a hallmark ofthe Golden Concept. Changing belts is made convenient with the special “Snap-On Strap” mechanism, allowing for effortless adjustments with a single touch.

The case is made of 316L stainless steel, used in luxury watches and medical instruments, ensuring compatibility with individuals prone to metal allergies.

SPⅢ44|45 Sporty Mint ¥154,000 (incl. tax)

Furthermore, for more sporty scenes, options like the SPIII44|45 are also available, highlighting the versatility unique to the Golden Concept, enabling one watch or device to be enjoyed in various styles according to the mood of the day. Its stylish yet robust design and performance are unparalleled.

Wearing the jewel of Italian football

Golden Concept collaborates with world-renowned celebrities, including one of Italy’s greatest footballers, Francesco Totti. Totti serves as an official ambassador for Golden Concept, making this model more than just a collaboration—it’s something truly special.

The RSC45 – LIMITED TOTTI EDITION, featuring a white-themed design, is a custom piece limited to 100 units worldwide. Every detail reflects Totti’s affinity with ‘Principe di Roma’ (Prince of Rome), with intricate designs throughout. The back panel includes a serial number and Totti’s signature, making it truly exceptional.

¥275,000 (incl. tax)

The joy of wearing an item bearing Totti’s name, the same as he wears himself, is truly priceless. The versatile color of white makes it suitable for any season.

Francesco Totti

Debuting at the top level at the age of 16 in 1993, he played for AS Roma for 24 years, appearing in 786 matches and scoring 307 goals until his departure after the 2016-2017 season. Not only acclaimed as Italy’s greatest footballer, he was praised by ‘Emperor’ Platini as ‘a football artist and a true number 10.

photographs / Yozo Yoshino(Y’sc), text / Sumiya Mitsui